Consider Pinterest in your Marketing Recruitment

Using Pinterest for recruitment

Social media, while great for connecting brands with consumers, has also been a valuable tool for recruiters and job seekers. Current studies show that social media use for hiring is at an all-time high with 92% of companies using platforms like Twitter, LinkedIn, and Facebook for recruitment.

So there is no doubt that the social web is increasingly the place for recruiters to find candidates and candidates to find jobs.

Recruiting with social media is here to stay, so you need to leverage your presence in social media, to get the right messages to the right talent.

There are so many social media networks that help you with your marketing recruitment, we all know that LinkedIn, Twitter and Facebook are great tools for recruiting, but have you ever considered using Pinterest? You’re probably wondering how it can be useful – so let us highlight the top recruiting techniques for Pinterest.

Create a board for each vacancy

Consider creating a Pinterest board for every position you advertise. Sure, this isn’t practical if you have hundreds of vacancies, but if you’ve got the time, it’s a great way to show applicants everything they need to know about a role.

People will remember the responsibilities of a job when you use Pinterest to describe them visually. Use pictures to describe what the best candidate would be like, as well as what the job is like to do, day by day. QR codes can even be used to link to the job application page on your company website.

Use boards and pins to show what your company is like

Does creating a separate board for each position sound a little too much? No bother, your existing boards can still show off content that gets candidates interested in you.

Pin up images that illustrate the culture, values and environment of your firm. Millennials, in particular, value companies with a positive mission and sense of social responsibility, as well as that offer a collaborative work environment.

Show off your team members, the office and work environment and motivational and inspirational quotes, in both image and video form.

Make sure your job postings look good when pinned by others

Some Pinterest boards may assist your marketing recruitment efforts by pinning the job postings that you have made on external sites. This makes it vital to optimise your application pages and postings to look good when pinned to a Pinterest board.

To do this, you should use the best quality images and logos, descriptive image alt-text and a “pin it” button for the easy sharing of your open jobs.

Can things go wrong with Pinterest recruitment?

Yes, to avoid this make sure that you don’t use poor quality photos, the lack of a link back to your job postings or company website and/or an overly ‘corporate’ tone can all compromise the success of your marketing recruitment on Pinterest.

Although, get it right and you’ll be amazed just how much you get out of Pinterest as a hiring tool.